Ruba Borno on Cisco’s strategy in action

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Cisco’s 2017 in review goes to 11 according to Ruba Borno, Vice President, Growth Initiatives


December 22, 2017


As I look back over the past year, I’m excited and motivated by our solid execution on strategy all in support of helping our customers evolve their digital business strategies. As Cisco gets ready to start the new year, let’s pause and take a moment to reflect on all that we have accomplished in 2017.  With that – here are my Top 11 picks for Cisco’s strategy in action.  Enjoy, and have a wonderful holiday!

1

X-ray vision for the network.

Cisco leads the market with Encrypted Traffic Analytics, which identifies malware in encrypted traffic while maintaining privacy.

2

Game-changing automation—it’s in our DNA.

With DNA Center, IT teams can shave months off IT implementations and segment the network to secure their business. DNA Center was launched with the Catalyst 9K, which was CRN’s 2017 Overall Network Product of the Year.

3

Nothing but gains with software defined everything.

Cisco augments the Network Intuitive capability with the Viptela acquisition – giving customers software defined routing, segmentation, and security.

4

A marriage made in the cloud.

Cisco partners with Google Cloud to integrate our network, security and multicloud capabilities with their open Kubernetes architecture, making it an industry changer.

5

Hyped about hyperconvergence.

Cisco took the lead in hyperconverged infrastructure (HCI), the fastest-growing segment of the market for integrated systems, with its high performance HyperFlex platform.

6

Turning insights into action.

Stealthwatch, Tetration and AppDynamics give customers end-to-end visibility and intelligence from the network all the way through to the application.

7

Talos breaks fake news.

Talos researchers took first place in the Fake News Challenge—a contest designed to help human fact checkers separate true from false in news stories.

8

In the IoT crosshairs—accidents, leaks and production downtime.

Launched this year, Cisco Kinetic is already preventing accidents on dangerous roadways in Tennessee, detecting leaks at oil drilling sites and extracting data on factory floors.

9

Sparking greater collaboration.

Cisco added Spark Board to our Spark cloud application, then pumped it up with AI-backed Cisco Spark Assistant, the world’s first enterprise-ready voice assistant specifically designed for meetings.

10

Next-generation optimization services are a winner.

Cisco’s Business Critical Services goes beyond basic optimization to deliver analytics, automation, compliance, security and more-giving customers maximum value from products and solutions.

11

Global Problem Solving for Good.

Cisco announced the Global Problem Solver challenge to activate technology innovators, entrepreneurs, and social change agents.

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About Ruba Borno